I Love IZZE! - April 10th 2008

Writer: Jeremy Greene

I was just thinking about this super tasty, great looking, all natural sparkling fruit juice. Ya know what?………..I love IZZE! My favorite is clementine, but have you guys tried the PEACH yet! Its definitely up there in my top 4 now. If you haven’t tried it, go out and grab one. If your store doesn’t have it, request it. Once you try it, I am sure you will be saying….”I love IZZE” right down to the last sip.

IZZE represents the home team at the ‘Let’s Talk Colorado’ Gallery opening on 4/1

Writer: Eileen O’Dowd

Can u say ‘toast of the town’? Well, if that ‘town’ is Colorado than I will certainly say that IZZE Sparkling Beverages were the ‘toast’ at the opening night for the ‘Let’s Talk Colorado Gallery’. The gallery, located at 317 Madison Avenue and 42nd Street is presented by The Colorado Tourism Board and Think PR, was designed to bring the quintessential Colorado experience to New Yorkers. Attendees were whisked away to Colorado via many vibrant photographs that captured the state’s plush scenery and glorious landscapes. Their senses were further titillated when some of Colorado’s finest exports were served, namely IZZE Sparkling Beverages, Boulder Beer and snacks created with Madhava Honey. Almost everyone in attendance took the time to enjoy the awesome IZZE cocktails that were being mixed, especially once they were being poured over refreshing snow-cones! Nikon was on hand to really drive home this interactive gallery’s theme “Who says you can’t move mountains?” by superimposing photographs of guests onto beautiful Colorado backdrops that were then printed onto take-home postcards. If you happen to be in the area, you should absolutely stop in and take in some magnificent Colorado scenery.

ON THE SET OF “Tropic Thunder” April 7th, 2008

Writer: Jeremy Greene

IZZE was on the set of Ben Stiller’s upcoming film “Tropic Thunder” last summer. Per special request, we shipped IZZE over to production on the island of Kauai. They sent us some pics of actor Brian Taylor and writer/actor Justin Theroux cooling down with their IZZE! It comes out August 15th and has an amazing cast. My wife and I were lucky enough to see an early screening and I encourage you to check it out.

Seen Any Green Bikes? IZZE “No Owner” Bikes Debut in Austin for SXSW

Writer: Elavia Bello

This was one of the coolest IZZE projects I have worked on… the green IZZE bikes were so darn cute and made so many people happy.

The idea came to me after attending several film and music festivals, and not wanting to rent a car or wait around for a Taxi… the venues were all pretty close, why not bike it? Save a little gas, get a little exercise? As luck would have it, we had some pretty snazzy Electra cruisers (I love mine!) leftover from a previous promotion, Why not share them?

So yes, we unloaded these green lovelies on the streets of Austin during SXSW (no better way to see the city!) Let’s just say people freaked! They couldn’t believe they could borrow these bikes to get around town, and then leave them for the next person to use. I loved the feeling of community and I really loved riding my green IZZE bike around Austin!

Spring is here and Los Angeles is about to get CRAZY!-April 2008

Writer: Jeremy Greene

Things are starting to heat up in LA as weather gets nicer! After an amazing ten days in snowy Park City Utah, we are back in Los Angeles and gearing up for some amazing events. I would like to first welcome our newest LA IZZE Taste Agent, Lisa Marie. She will be cruising the street of LA with our grapefruit flavored IZZE van, affectionately now know as “G-Love”. If you see LM, flag her down and say hello!

Coming up this Friday, we have our biggest IZZE hosted event of this year. IZZE will be hosting the US release party of the new Jackie Chan/ Jet Li action flick The Forbidden Kingdom. This is sure to be a star studded party and a great opportunity for us!

Stayed tuned for more updates and personal messages from all our IZZE Taste Agents around the country.

Take it IZZE!

Who needs sleep? Perez Hilton’s One night in Austin: March 2008

writer: Elavia Bello

Our new IZZE Bar made it’s debut in Austin at SXSW (South by South West Music Festival) at the Perez Hilton: One Night in Austin Showcase… after months of working on a prototype and meeting with manufacturers, it was neat to see the actual bar in action! This was my favorite party at SXSW, Pharrell and N.E.R.D made a special guest performance and the crowd loved it! Yeah, I was rocking it, the music kept me going into the wee hours… I left around 5:30 AM, but there were still two bands waiting to perform. Mr. Hilton looked fabulous and didn’t even seem tired. I grabbed a Grapefruit IZZE for the road and called it a night.

Fashion Loves IZZE and IZZE Loves Fashion! February 2008

writer: Elavia Bello

Another NYC Fashion week has come and gone, and as always IZZE was a favorite behind the scenes at Bryant Park and at the best after parties…

One of my favorite shows was Zac Posen, where IZZE and Champagne flowed backstage… and Anna Wintour ruled the front row. IZZE was also a backstage favorite at Twinkle, Tony Cohen, Benjamin Cho, Miss Sixty, Akiko Ogawa and Robert Geller! Not trying to compete with the ultra fashionable at Bryant Park, my go to uniform for the week was a black IZZE T (you would not believe how many compliments these T shirts get backstage!) and my old school Katayone Adeli pants…

Not to worry my friends, as we have just inked a deal with an emerging designer (he’s fabulous!) who will create a premium IZZE fashion collection (using all yummy fruit inspired colors…) which will debut later this spring. I will have lots of IZZE inspired clothes to choose from! Stay tuned, more to come on this…

2007 Has Officially Come to an End - January 5, 2008

writer: Jeremy Greene

I smile as I reflect on what a great year we had and think about the exciting things we have planned.

We finished the year up strong with a fantastic event at the W hotel in sunny San Diego. IZZE was tray passed to all the guests checking in for the final night of 07′ and was available for self service in their “Living Room” Bar. We even gave our 4-packs with cocktail menus to take up to their rooms for later. It was awesome.

As 08′ begins you should expect plenty of updates of IZZE happenings here on the west coast. Coming up in two weeks we have the Sundance Film Festival in Park City, Utah. IZZE has been doing this festival for years and we have some great lounges and events lined up. If any IZZE lovers are going to be at Sundance, please find us and say hi! We always enjoy meeting the extended IZZE family.

If you live in the LA area, keep your eyes peeled for multiple IZZE vehicles weaving thru the streets of LA. “Clemie” and “The Green Apple” will be stopping all over the city, handing out samples and spreading the IZZE love. If you see me and tell me you read my blog, I have an IZZE T-shirt for you!

So start your year off right, grab a cold IZZE and better your day one sip at a time!

Where to see the best art - December 10, 2007

writer: Elavia Bello

Art Basel Miami lived up to its reputation, drawing a mind-boggling number of art collectors and enthusiasts! While Art Basel remains the feature attraction, the new “Moment” seems to be in the ancillary art fairs in the Wynwood Art District and the Design District… I found myself getting art and beautiful people “fatigue” after a few days…do you have be gorgeous to live in Miami? Or does it just happen organically when you live there? A notable newcomer to the area is the Gibson Guitar Miami showroom which has the most amazing loft space and hosted a party for Artist Eabo. Brad and Robert are amazing- just real cool and super laid back and they will give you a tour of the studio if you just happen to drop by (did not hear it from me) I also found myself frequenting the PULSE Contemporary Art Fair – where mainstream and indie art meet. The lavish VIP lounge hosted by Van Cleef and Arpel and Architectural digest was quite impressive… of course the champagne flowed freely… but IZZE was the big hit (both at Pulse and Gibson!) On “the beach” The Wolfsonian Museum hosted the THE must attend parties of the week, seriously, lines of people around the block. If you can score a gig working Art Basel Miami- definitely do…

Keep posted for upcoming insider coverage of the latest NYC scene and scenesters… one my personal favs- Mercedes Benz Fashion Week- Fall 2008 is right around the corner, we will also be heading down to Austin cover the newest in Music and Film at South by South West.